Inspired by recent discussion on how Serbian media influenced allegedly indifferent reaction of the public to the aftermath of tsunami, this paper examines the role of electronic media in Serbia, television in particular, in regard to their function as a central communication channel for acquiring knowledge about world surroundings. With a premise of having cultural and discursive power, Dnevnik, the central news program of the Serbian public broadcaster, is taken as a paradigmatic media text for analysis in order to examine ways in which global affairs and phenomena are portrayed and structured in television representation of reality. It is suggested that it is fair to conclude that world affairs are marginalized within the representational frame of news broadcasts, and that the media discourse could be depicted as dominantly introverted when it comes to global flow of information and cultural meanings, which is significant regarding cultural perception of world realities among Serbian audiences.
