The process of post-socialist transformation in Serbia included, among other things, a boost of selfemployed entrepreneurship looking to place themselves within a society. This phenomenon occurred within the complex conditions that included the past socialist heritage and egalitarian ideology, representing thus a potential a priori negative social attitudes towards private enterprise and entrepreneurs, as well as specific overall transition path that can be divided into two distinct and disparate stages. This particular context has influenced the complexity of the problem of entrepreneurship in this society. Therefore, this paper will firstly focus on the context and conditions of entrepreneurial business from the perspective of the very entrepreneurs; additionally, the paper will try to discern the socially accepted types of entrepreneurs, favoring the assumption that this type of economy, in principle, has been accepted, i.e., there is no social resistance. The discussion is based on analysis of newspaper articles that provide detailed written accounts, while the context of entrepreneurial business in transitional Serbia is based on data provided by the Union of Employers of Serbia, the Agency of Business Registers and reports of the National Agency for Regional Development of the Republic of Serbia.
