New IC technologies has expanded the notion and meaning of the museum publication. Comparing the position of museum publication in the system of general museology, the paper E-museum publication in the system of on-line museum communication revises the importance and role of e-museum publications in the system of on-line museum communication. Starting from the fact that the channels used by Serbian museums in on-line communication with virtual public are diverse, the adventages and limitations of mentioned media (e-museum publications) in transmission of museum informations and messages in the viral museum space and context are analyzed throughout the most prominent type of on-line museum communication - web sites. The results of the research (of 10 museum web sites) represent the underdeveloped and unfocused positioned e-museum publications in the system of on-line museum communication. In accordance to the results and recognized limitations the recommendations for its (potential) development are given in the paper.
