Cultural sector has become an important partner in the countries' economical growth. Creative sector, creativity, culture and arts are becoming more important in the new millennium (2009 was named 'Year of creativity' in the EU). In the IT age the accent was placed on logical, linear, transparently organized thinking and action, classic left-brain traits. In the dawning of the Conceptual age, right-brain qualities will be more valuable: inventiveness, creativity, empathy, all these attributes of culture and arts. The strength of the creative sector lies in its using of not only metropolitan cultural potentials, but especially those of local communities in order to improve their economical growth and development. Thus the development of cultural tourism, especially the festival (event) tourism, has to be supported by the wide cultural community, and by the state itself, because strong culture and arts are something that can represent us very successfully in the global world market.
