This paper deals with some important determining factors of influence in culture and the reached degree of democracy in Serbia. Understanding of the relationship between culture and democracy will assist in the fashioning of decisions that affects these areas. Democracy is a word we often hear and exploit, forgetting that democracy relies on the development of culture, so that, today, democracy indeed exists only formally and declaratively, as there can be no democracy without essential influence of culture. The basic problem of the underdeveloped culture in Serbia is not technological in nature: large quantity of carbon dioxide, global heating or waste materials are only the symptoms. The problem lies in the culture itself and in our mind mode. Efforts for the restoration of economic growth are essential, since they are replies to the questions like: what are really the future development targets; whether these are the goals of economic welfare, employment, environment protection and improvement of educational structure; and whether the cultural level in population is meeting new technological challenges. Investment in research, infrastructure and energetics, education and culture, would have multiple positive effect on the strengthening of competitiveness. The findings of this paper support the calls for a comprehensive reform, if we consider the fact that the market mechanisms operate in culture, that relativism is becoming the idea of culture, and that culture is identified with consumption, with an economic standpoint of value in culture. Maladjusted countries, under globalization conditions, would be the ones to fall behind evolutionally, technologically and culturally speaking, or the ones that do not have a development strategy and a social cohesion strategy, and particularly fail to sufficiently invest in education and culture. In the future, a competitive advantage will lie in development, knowledge, culture and technological progress. Societies must define their priorities and must relay a clear message what is important and what is not, what represents public interest, and what does not.
