This paper examines contemporary interpretations of creativity and instrumentalisation of the concept itself, both in neoliberal discourse and in public policies that have become the driver of ever deeper society inequalities. A review of divergent production research from the second half of the 20th century, as the foundation of all further psychological studies, and the analysis of implicit social agendas reveal three controversial points of theoretical starting points in which creativity was viewed exclusively as adaptive ability validated by the product - the outcome of individual achievement. A response to this simplified concept of creativity has arrived from researchers focused on emerging processes within the collective. In new studies, they have confirmed the primacy of social interaction in a cognitive development, shifting the research focus from adaptive to transformative function, from productivity to processuality, from individual to group level of creativity. Therefore, at this moment, it seems to be fully justified to examine creativity in the light of wider social changes, considering the conditions of Castoriadis's concept of radical imagination, especially because the neglected features of creativity are a common resource, as well as a requirement of change.
