Kultura

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The Kultura Journal is an international scientific journal for the theory and sociology of culture and cultural policy, which follows culture in the widest sense of the word where science, education and all human activities are taken as its integral part.

It was started in 1968 courtesy to the efforts of Stevan Majstorović, founder of the Centre for Studies in Cultural Development, with the objective to encourage integrative, analytical and critical interpretations of the modern cultural phenomena.

At the time of its establishment, the Kultura Journal was unique in the domain of intellectual thought both in terms of its concept and its design. Since the first issue, i.e. over the fifty years of its existence, Kultura has been and has remained open to creative ideas from the country and the world, as seen from the texts of important foreign authors and contributions from professionals coming from the cultural centres of former Yugoslavia, as well as domestic authors who offered new ideas and approaches to culture. The recognizable design solution of the logo of the journal and its cover page were created by the artist and calligraphist Božidar Bole Miloradović, for the very first number.

As of 1971, the issues were edited thematically, which has been dominant practice to this date, with the aim of enriching certain thematic fields in our cultural and scientific community.

The first Editorial Board of the Kultura Journal consisted of eleven members, led by the Editor-in Chief Stevan Majstorović and Trivo Inđić, as conceptual instigators of the journal which heralded a new orientation in the intellectual field. Members of the Editorial Board were: Slobodan Canić, Dragutin Gostuški, Vujadin Jokić, Danica Mojsin, Mirjana Nikolić, Nebojša Popov, Bogdan Tirnanić, Milan Vojnović and Tihomir Vučković. Over the five decades of the Kultura Journal, editorial boards changed several times.

Kultura is issued every three months (four times a year) and its printing has been financed by the Ministry of Culture and Information of the Republic of Serbia since 2001. With support of the competent ministry, all numbers of this journal, from the first to the last issue, were digitalized in 2009. As a result, a DVD containing digital form of the journal, was available with the issue No. 129, titled "Electronic libraries". A few years later, in 2013, Kultura switched to the Cyrillic script, with an important note that it still published in Latin script those authors from the region who originally use Latin script(Montenegro, Bosnia and Herzegovina, Croatia). With the issue No. 140, on the occasion of marking the 45th anniversary of the Kultura Journal, a special USB was made available, with all the texts from the numbers 1-137. The web page of the Centre for Studies in Cultural Development contains all the texts ever published in any issue of the Kultura Journal over half a century of its existence.

The Department for Registration of Journals of the Ministry of Education, Science and Technological Development of the Republic of Serbia, the Kultura Journal was registered in 2005 (when categorisation of scientific journals started) marked as category P53. In 2010,it was registered as category M52 in the group of journals for history, art,history, ethnology and archaeology. At the beginning of July 2012, the journal advanced to the category of national interest, by Decision of the Ministry of education, science and technological development of the Republic of Serbia (M51).

Kultura is regularly deposited with the Repository of the National Library of Serbia, and since 2010, it has been included in the Serbian Quotation Index, where the texts published in Kultura can be found in full digital form. As of 2011, the texts i.e. scientific articles, apart from the regular UDK (universal decimal classification) also carry specific DOI (Digital Object Identifier) codes, that allow for their greater visibility and international indexing under international standards. In the meantime,electronic version of the journal was started i.e. the first steps were made towards electronic edition by CEON (Service for monitoring, measuring and valorisation of scientific journals) through Aseestant electronic editing programme. This has contributed to the quality of published articles, as the editorial board now have at their disposal adequate programmes for text checking in terms of correct citation sand listings of references as well as prevention of plagiarism.

Kultura is regularly delivered to the National Library of Serbia in Belgrade, Belgrade City Library,University Library "Svetozar Marković" in Belgrade, Library of Matica Srpska in Novi Sad, Library of the Serbian Academy of Sciences and Arts in Belgrade, Library of the Rectorate of the University of Arts in Belgrade, University Library in Niš and University Library in Kragujevac. The Kultura Journalis regularly received by numerous interested institutions of culture (libraries, theatres, museums, culture centres) as well as individuals. The Journal nurtures professional exchanges with many similar institutions and magazines in the country, region and in Europe (Montenegro, Croatia, Slovenia,Hungary, Bulgaria, Germany, Switzerland and other countries).

In addition to respecting scientific rules and standards for publishing scientific papers, Kultura has not lost the curiosity or the freshness of an avant-garde magazine dealing with both eternal and very actual topics.


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Village culture today
Village culture today
Today, in Serbia, the village and rural areas culture, except in rare cases, does not have a significant or even visible role in the program representation or in the creation of urban or regional cultural policies. Neglected for decades, mainly left as an intuitive drive for the maintenance of tradition and a partial adoption of modern practices, the Serbian village is a depiction of the present discontinuity of (non) concern for the strategic organization of a country's culture. Administratively still in the inherited system from the time of the democratization of culture, it has never recovered from the consequences of a badly derived model of cultural diffusionism based on the essential lack of connection with the core urban centers and/or other similar communities. The analysis offers an insight into the situation in the villages and settlements in Pančevo, Leskovac, Novi Sad and Kraljevo, towns that have been systematized to have rural cultural centers as cultural institutions founded by their local governments. Identified as the central cumulating sites of local heritage, the new cultural production and population gatherings, cultural halls, even in a devastating state of infrastructure and value, but as bearers of strong symbolic capital, establish new forms of socio­cultural centers that in the future should be nurtured and developed with the purpose of functional decentralization.
Virtual Library of Serbia
Virtual Library of Serbia
Article explains the history of shared cataloguing in Serbia, and gives details about the establishment of the shared union catalogue - Virtual Library of Serbia - with the support of international project funding. Search possibilities are explained in detail. The regional cooperation in COBISS.Net Balkan library network is presented, together with the data on participating libraries, number of records available and importance of the network for all libraries and their users in the region. In the context of world trends concerning the transformation of library catalogues into portals with links to full texts, the present status and activities planned for future development are described and explained.
Virtual communities in Europe
Virtual communities in Europe
The purpose of this paper is to provide an overview of The Bridging Worlds Conference held in October 2008, in Singapore. One of the main topics the National Library Board of Singapore, the organizing party, wished to address was the roles cultural institutions, such as libraries, may play in (virtual) communities and how they can build audience share based on these communities. In this context The European Library - gateway to Europe's national library resources - explained how it markets its services to academic communities in and, to some degree, outside Europe. The European Library focuses its portal on the European academic community and fits its services primarily within the academic working processes. Other mechanisms and channels help it reach other types of user groups from all over the world. For example, it is the main library contributor in Europeana, the cross-domain portal that launched its first public beta-version in November 2008. Emphasising the value of using different channels to serve different communities - either via Europeana or by plugging-in existing virtual environments via application programming interfaces (APIs) and widgets - The European Library is a great example of how important (channel) marketing is to online public institutions. Further references are made to the 'test, measure and (re)act' methodology and challenges in presenting a crawler and user-friendly portal. Overall the paper provides an interesting insight in the marketing approach of one of the biggest digital libraries, and how it tries to work with cultural differences and changing user requirements. Calling for the adoption of a more market- oriented approach by public institutions, it is of interest to all information professionals, but especially marketers of public institutions and other market-oriented, certainly those interested in channel marketing.
Virtual identity and media illusion
Virtual identity and media illusion
This work tries to answer the question whether the existence of virtual identity and cyber reality are only the most developed media sphere or the products made according to man's need. The man wants to overcome spatial, time and experience frames and to come in touch with the other world (transcendental) using the tailormade, hybrid identity and communicating via computer technology. The world of relevant criticaltheoretical and philosophical understanding confronts the identity and the work of one human being traditionally understood as a well based category with unstable and changable characteristics of the identity created by the media. The latter mentioned identity presents the idealized version of the creation and its work that do not match each other. Those phenomena are theoretically analysed through virtual communication via interactive and 3 D Internet sites (Facebook, Second life), but also following the influence of simulated reality on the process of speculated conscience and the experience that individuals have regarding themselves and the reality.
Virtual library
Virtual library
One of the requirements of modern society is use of many different media so that they become part of basic literacy. Since the libraries have an important role in the information society, this paper presents the concept and development of a virtual library in order to make the concept closer to those who distance themselves from the use of modern technology for various reasons preferring traditional forms of information. In this way, the communication between library user - electronic source could be easier.
Virtual worlds in contemporary Serbian women's fiction
Virtual worlds in contemporary Serbian women's fiction
The paper is an attempt at illustrating the radical changes in the way in which gender, media and literature interact. Its intention is also to examine the ways in which the media and new digital technologies contribute to representations of gender-linked communication in the novels written by Vida Ognjenović, Ljubica Arsić, Tamara Jecić and Dunja Radosavljević. The new informational technologies have managed to capture the voices lingering at the margins, helping women transcend their real-life grounded identities and explore new narrative practices. The process of identification of women's social self as depicted in contemporary Serbian women's writing (such as Dunja Radosavljević's Life After America, Tamara Jecić's Stinky Onion, Vida Ognjenović's The Address is Correct and Ljubica Arsić's All Inclusive) lavishly uses computer mediated communication. These books introduce different kinds of women's narratives, ranging from intimate confessions in letters and journals to experimental practices involving different points of view and focalisation. The aim of the paper is to analyze the ways gender is redefined in the cyberrituals of womanhood.
Visual arts in the time of new media
Visual arts in the time of new media
The functions that have been traditionally ascribed to visual arts, today belong to the mass communication media, when it comes to the theoretization of the spectacle as a present mode of cultural visibility. This assumption is probably due to the new understanding of paradigmatic pieces from the history of art, as well as the current marginal place of visual arts in social life. In this paper we will try to locate the conditions of such an overtaking of the 'authorizations' or else, the consequences of the transfer of functions of communication exchange and appearances from the field of artistic experience to the sphere of new electronic platforms, and embodied media ambience that is being generated by them. This is not just a plain change of the field, since every media surrounding brings its own policies. Therefore, the problems we are going to address deal with the heritage of visual arts in the present time and their current status in relation to the existing aesthetization of the reality. Thus our goal is to question new, unlimited possibilities given or imposed to the visual creativity, despite the imperatives of its specialization brought about by the contemporary dominant order of global market.
Visual culture in media epoch
Visual culture in media epoch
The paper examines the complex phenomena in contemporary visual culture and media-mediated world. At the same time, the text critically responds to the hypothesis about the growth and development of visual culture in the era of total mediatization. In fact, the dialectic nature of visual culture is considered here through the mediation of conflict and its two characteristic moments: the moment of alienation, and the moment of critical and potentially subversive activity. Thus, the dialectic nature of visuality in today's age can be guided by principles of hope and revolution, or those of destruction, with help of market rules and operation of media culture.
Visual elements of the Serbian national identity in the comic strip Hieronymus Bosch
Visual elements of the Serbian national identity in the comic strip Hieronymus Bosch
The process of globalization has destabilized and changed the existing status of national identity, in consequence of which national art has lost the status of official art practice. Comic strip as a specific sort of artistic expression, offers numerous national codes in its visual and textual narratives, which have a common role -to communicate with the reader. This paper will analyze visual elements of the Serbian national identity in the comic strip Hieronymus Bosch aiming to present and interpret it as these elements are not integral part of the comic narrative. Hieronymus Bosch has been published in several European countries so far. It was created by the French publisher Delcourt, script writers Perez and Ricaume, in cooperation with the Serbian academic painter and illustrator Boban Savić (Geto).
Visual framing of red martyrs
Visual framing of red martyrs
This paper compares the Soviet propaganda of the Second World War with that of Yugoslavia, focusing on the visual image of partisan martyrs. As for the wartime communist propaganda in Yugoslavia, since Yugoslav Partisans were an ill-equipped resistance movement, it had only restricted resources and networks for agitation. Yet it does not mean that the wartime mobilization of Yugoslav Partisan movement was an ephemeral one, because the method of agitation did not radically change in socialist Yugoslavia. While nations involved in the Second World War tended to organize massive propaganda (especially through visual representations such as films, newsreels, posters, paintings and pictorial magazines), Yugoslav Partisans could not afford to conduct such large-scale propaganda. In addition to the Theater of People's Liberation, a performer's group which played a significant role in the newly liberated territory, memorization through a photographic image exerted significant agitating effect in the Yugoslav Partisan propaganda.
Visual research
Visual research
The last few years have seen a rapid increase in the use of visual research in a growing number of academic disciplines. In addition to its well-established applications in anthropology, ethnology, psychology, sociology and geography, the approach has been gaining popularity in applied research in a range of fields such as healthcare, culture, urban studies, educational research, social politics and social work. The key advantage of using visual materials, according to existing research is, that it can provide valuable insights into various areas of social life and reveal the often invisible everyday experiences of social stakeholders and important social processes. The application of a visual approach yields rich datasets which can be analysed from multiple perspectives, while the original records can be preserved for future reference. This paper aims to introduce the visual approach to researchers interested in applying visual research in practice. After a brief overview of the emergence and development of the approach, we provide an outline of the main methodological issues in application of visual materials in the era of digital data. The virtually ubiquitous use of different ICT products in visual research has brought about fundamental changes in all stages of the research process: from visual data collection to the way in which visual data are stored, searched, coded, analysed and interpreted.

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