Floating fabulousness representation, performativity and identity in musical ringtones

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Van, E. I., & De, V. I. (2012). Floating fabulousness representation, performativity and identity in musical ringtones, (134), 75-91. doi:10.5937/kultura1234075V
Details
Title

Floating fabulousness representation, performativity and identity in musical ringtones

Subtitle
Author

Elferen, Izabela, Van, Vris, Imar, De

Journal

Kultura

Volume
Issue

134

Start page

75

End page

91

ISSN

0023-5164

ISBN
DOI

10.5937/kultura1234075V

URL

http://scindeks.ceon.rs/article.aspx?query=ISSID%26and%2610053&page=0&so...

Date

2012-2021/06/18/10:14:02

Abstract

In this paper, we consider musical ringtones of mobile phones to act as virtual, communicative and cultural performances. They appear unpredictably, they communicate signs which are interpreted by a variegated and dynamic audience, and establish stages upon which cultural meanings are portrayed. We will argue that the musical ringtone functions as a musical madeleine in Marcel Proust's sense, an involuntary mnemonic trigger of a complex web of individual and collective memories. Having this quality, the ringtone lends itself perfectly to the performative manifestation and display of (sub)cultural identities in the public sphere.

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