The media culture of Đurčići people

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Vučković, B. (2012). The media culture of Đurčići people, (134), 152-181. doi:10.5937/kultura1234152V
Details
Title

The media culture of Đurčići people

Subtitle
Author

Borislava, Vučković

Journal

Kultura

Volume
Issue

134

Start page

152

End page

181

ISSN

0023-5164

ISBN
DOI

10.5937/kultura1234152V

URL

http://scindeks.ceon.rs/article.aspx?query=ISSID%26and%2610053&page=0&so...

Date

2012-2021/06/18/10:15:18

Abstract

The study of the media culture of the Đurčići rural micro-community members on the Papuk Mountain in Slavonia from 1945 to 1991 indicates integration of this population which followed global developments in the Yugoslav socialist state and also integration in McLuhan's global village, in accordance with their financial capacities. Reception of the press, film, radio and television takes place at a collective level, a form typical of 'folk' in general, which opens the possibility for creating a media culture habitat in the family and in the village. Acceptance of new media, according to the old patterns and certain generational variations, confirms Eric Hobsbawm's thesis that rural traditional patriarchal communities are not encapsuled and fossilized, and that their survival is possible thanks to the occurring changes. The new media in this micro-community have the integrative function.

Keywords