Blog as a new media in the PR function in case of BITEF theatre blog

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Mićović, A. (2012). Blog as a new media in the PR function in case of BITEF theatre blog, (136), 280-291. doi:10.5937/kultura1236280M
Details
Title

Blog as a new media in the PR function in case of BITEF theatre blog

Subtitle
Author

Ana, Mićović

Journal

Kultura

Volume
Issue

136

Start page

280

End page

291

ISSN

0023-5164

ISBN
DOI

10.5937/kultura1236280M

URL

http://scindeks.ceon.rs/article.aspx?query=ISSID%26and%2610190&page=0&so...

Date

2012-2021/06/18/10:49:47

Abstract

In the contemporary world most people depend on information communicated via the Internet through websites, emails or blogs, so the traditional relationship between an individual and the media has changed substantially. Whether an organization will progress rapidly, is related not only to its ability to establish a traditional public relations, but also to the question whether this can be accomplished in an online environment. The blog of the Belgrade International Theatre Festival (www.bitef-blog.rs) is the only active blog of institutions and organizations of culture and art in Serbia used to PR purposes, and can therefore serve as a positive example and a model.

Keywords