The truth as a victim of PR in crisis situations

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Ružić, N. (2012). The truth as a victim of PR in crisis situations, (136), 312-324. doi:10.5937/kultura1236312R
Details
Title

The truth as a victim of PR in crisis situations

Subtitle
Author

Nataša, Ružić

Journal

Kultura

Volume
Issue

136

Start page

312

End page

324

ISSN

0023-5164

ISBN
DOI

10.5937/kultura1236312R

URL

http://scindeks.ceon.rs/article.aspx?query=ISSID%26and%2610190&page=0&so...

Date

2012-2021/06/18/10:50:03

Abstract

This paper considers contradictory functions of public relations experts especially obvious in crisis situations. On the one hand, a PR manager is expected to be loyal to the company where he/she works, and on the other, to think about the public interest. Is it possible to expect the truth and ethics from PR persons under such conditions? Critical situations have shown that it is almost impossible. The best proof of this is the tragedy in Japan supporting the platitude that the truth becomes a victim of a PR person in critical situations.

Keywords