Culture of media ocularcentrism

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Ćalović, D. (2012). Culture of media ocularcentrism, (137), 49-61. doi:10.5937/kultura1237049C
Details
Title

Culture of media ocularcentrism

Subtitle
Author

Dragan, Ćalović

Journal

Kultura

Volume
Issue

137

Start page

49

End page

61

ISSN

0023-5164

ISBN
DOI

10.5937/kultura1237049C

URL

http://scindeks.ceon.rs/article.aspx?query=ISSID%26and%2610249&page=0&so...

Date

2012-2021/06/18/10:56:35

Abstract

In the text, the media ocularcentrism is seen as a specific noncultural self-affirmation by means of replicating the models of media representation. The development of scopic techniques is no longer inspired by the ideal of 'Cartesian perspectivism' but by maintaining fascination for visual exchange. In the post-industrial society, media images produce nothing; they do not construct the truth; they do not show the truth; they are produced as signifiers of monitoring mechanisms. In this way, hyperproduction of media images only confirms that there is a power over things that are in focus, not in declaration of acceptance of a certain interpretation as a civic duty but in agreement to participation in maintainance of monitoring mechanisms.

Keywords