The culture of virtual (un)reality

Miroslav, Vićentijević

Kultura

137

81

88

0023-5164

10.5937/kultura1237081V

http://scindeks.ceon.rs/article.aspx?query=ISSID%26and%2610249&page=0&so...

2012-2021/06/18/10:57:19

The Internet could be defined as a semantically floating environment whose codes mirror everyday acts of a subject or social group; such environment is a novelty per se (in the sense of the medium itself), but also concerns the way in which the communication process is being reconstituted. A medium (channel, means) of communication, as far as the Internet is concerned, connects textual audio and visual elements adding interactivity to them - the possibility of influencing the form and content of requested information. The paradox of a subject and an identity lies in the fact that the subject is simultaneously free to set coordinates of his/her presence on the Web by creating his/her personal profile, but at the same time is imprisoned within cyber space of the screen entirely occupying the visual field. So, we have to ask if the 'reality' and 'copy of reality' are the issue here or are we at the beginning of a new, different reality within which 'real' and 'virtual' are being increasingly intertwined?.