Fragments of globalization and literature

Željko, Milanović

Kultura

138

31

44

0023-5164

10.5937/kultura1338031M

http://scindeks.ceon.rs/article.aspx?query=ISSID%26and%2610919&page=0&so...

2013-2021/06/18/11:01:16

In an attempt to reconsider the current position of the notion of globalization, the paper takes two different directions in observing globalization and its relation to culture and literature, from a literary and then an economic aspect. The often heard postulate that contemporary literature has assumed the features of a commodity taking part in market competition is tested by placing literature in some of the main globalization strategies from the point of view of economists. The inter-relation of literature and globalization determined by syntagms such as globalization of literature, global literature and literature of globalization is a globalization-fragmentary response to a complex issue of their inter-relations, which is by no means exhausted in this paper, just as neither globalization nor literature gives an impression of waning in transformation.