Focus change in the public relations and the media

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Gupta, D. (2013). Focus change in the public relations and the media, (139), 227-232. doi:10.5937/kultura1339227G
Details
Title

Focus change in the public relations and the media

Subtitle
Author

Dijana, Gupta

Journal

Kultura

Volume
Issue

139

Start page

227

End page

232

ISSN

0023-5164

ISBN
DOI

10.5937/kultura1339227G

URL

http://scindeks.ceon.rs/article.aspx?query=ISSID%26and%2611248&page=0&so...

Date

2013-2021/06/18/11:10:37

Abstract

Traditionally, it was considered that those who work in public relations should have previous experience as journalists. Through this experience they were supposed to build their writing skills and learn about functioning of the media. In the past most people working in public relations had vast previous experience in the media. Today, working in the public relations sector involves a much wider range of activities than just those related to the mass media. PR today also involves writing for the controlled media.

Keywords