Technological revolution, media existence and the role of journalism in search of a sustainable model

Slobodan, Penezić

Kultura

145

123

149

0023-5164

10.5937/kultura1445123p

http://scindeks.ceon.rs/article.aspx?query=ISSID%26and%2612120&page=0&so...

2014-2021/06/21/07:26:29

New technologies and new media certainly are one of the biggest challenges for the media and journalism in their original concept and tradition. The result is a number of innovations and problems in practice, as well as a variety of predictions as their theoretical reflection. Today, the media and journalists operate in conditions that have significantly changed the entire way of their functioning, as well as the media and journalistic culture in general, and have thus influenced the fact that this moment is often seen as an epochal turning point and a fundamental change in the traditional functions of journalism and media practice, as well as their role in contemporary culture. In order to understand the current circumstances, it is necessary to recognize not only the global importance of the role of the media and the original principles of journalism, but also the actual change in practice - as comprehensively as possible - and to present implications of the so-called new technological revolution. The ultimate goal is to find the most reliable lines of thinking when it comes to the future of the journalism, which is the essence of the media world, no matter which way we look. If we try, it is necessary to observe the situation from different aspects and thus analyze global challenges and changes that have already occurred. Of course, they should not be viewed as isolated incidents, and due to their complexity still need to be observed in as much detail as possible. It seems that one of the ways to study them could be the one that we shall try to offer in this paper - through observation of: 1 Altering of the public role and position of journalists and journalism; and 2. Changing of the media and journalism everyday organizations and work. The first means an external reflection of journalism and how it affects changes in other spheres of life, and conversely, how these changes affect the public role of journalism. The other one is an internal reflection of the changes in terms of everyday journalistic (and editorial) work - the tasks and how they are carried out. Their synthesis may perhaps mean the ability to reach a valid assessment of the direction in which we will be working and reporting further. It puts the focus on the dimension of the managerial and editorial features in the media, which is always crucial in terms of their orientation and ways of working (although often ignored), and therefore the ways in which journalism occurs. That also involves one of the key issues when it comes to the media and journalism today - the question of a sustainable model of journalism and the media (in terms of business, but also in terms of quality journalism) in the 21st century.