Summary/Abstract: In the article the author tries to reconstruct the linguistic-cultural ways of two categories of meaning: Yugoslavia and the Yugoslavian. The author uses the theoretical and methodological assumptions of cultural linguistics, especially the concepts of linguistic picture of the world, along with their significant elements, i.e. stereotype and valuation. They determine the distinctive features of a particular ethnic stereotype and isolate the representative categories of meaning of nation, state, and region. The sources of research material are: the language data in the Polish lexicographical studies, and free expressions of Poles, especially associated with given keywords. The language material, chosen in this way, allows to compare the data from the system of selected fragment of reality with its text realizations, additional categories of meaning, and elements of evaluation. In addition, it is a representative basis for reconstruction of heterostereotype, that is dependent on various factors of different kinds of nature (geography, history, politics, culture, etc.). The sketch has a merely exploring character, but it can be a starting point for the reconstruction of the categories of meaning based on other functional texts.
