Mjerenje konverzija, tagovanje i remarketing u funkciji poboljšanja marketinga preduzeća „Moja hrana”

Kristina, Zogović

LIMESplus

3

125

139

1820-0869

https://www.ceeol.com/search/article-detail?id=672514

2017-2021/10/18/12:04:40

Summary/Abstract: Modern business conditions impose the necessity of monitoring and use of new information technologies as a basis for the survival and development of each company in a global context. All companies are increasingly exposed to competitive business conditions, which are of a global nature, and for them the need to get to know the advantages of the Internet and on-line marketing channels, as well as their use, is of great importance. The paper will show the experience of the business of My Food, which operates as an online store and uses Web and Internet technology, with a special emphasis on the on-line marketing channel as an integral part of the digital marketing strategy of the new era. This paper presents a description of the real business situation, based on specific data and research for the said company. Based on the review of the state, reports, analysis of the strengths and weaknesses of the company “Moja hrana”, the analysis of competitors and other relevant documents, a number of steps have been proposed and presented, which is necessary to apply in order to improve the business of the said company. The accent is placed on online marketing channels. More words were about: remarketing, retargeting, conversion and tagging, affiliated marketing.

affiliated marketing, analysis of business, business of enterprises, conversion measurements and tags, marketing channels, remarketing