Kultura

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The Kultura Journal is an international scientific journal for the theory and sociology of culture and cultural policy, which follows culture in the widest sense of the word where science, education and all human activities are taken as its integral part.

It was started in 1968 courtesy to the efforts of Stevan Majstorović, founder of the Centre for Studies in Cultural Development, with the objective to encourage integrative, analytical and critical interpretations of the modern cultural phenomena.

At the time of its establishment, the Kultura Journal was unique in the domain of intellectual thought both in terms of its concept and its design. Since the first issue, i.e. over the fifty years of its existence, Kultura has been and has remained open to creative ideas from the country and the world, as seen from the texts of important foreign authors and contributions from professionals coming from the cultural centres of former Yugoslavia, as well as domestic authors who offered new ideas and approaches to culture. The recognizable design solution of the logo of the journal and its cover page were created by the artist and calligraphist Božidar Bole Miloradović, for the very first number.

As of 1971, the issues were edited thematically, which has been dominant practice to this date, with the aim of enriching certain thematic fields in our cultural and scientific community.

The first Editorial Board of the Kultura Journal consisted of eleven members, led by the Editor-in Chief Stevan Majstorović and Trivo Inđić, as conceptual instigators of the journal which heralded a new orientation in the intellectual field. Members of the Editorial Board were: Slobodan Canić, Dragutin Gostuški, Vujadin Jokić, Danica Mojsin, Mirjana Nikolić, Nebojša Popov, Bogdan Tirnanić, Milan Vojnović and Tihomir Vučković. Over the five decades of the Kultura Journal, editorial boards changed several times.

Kultura is issued every three months (four times a year) and its printing has been financed by the Ministry of Culture and Information of the Republic of Serbia since 2001. With support of the competent ministry, all numbers of this journal, from the first to the last issue, were digitalized in 2009. As a result, a DVD containing digital form of the journal, was available with the issue No. 129, titled "Electronic libraries". A few years later, in 2013, Kultura switched to the Cyrillic script, with an important note that it still published in Latin script those authors from the region who originally use Latin script(Montenegro, Bosnia and Herzegovina, Croatia). With the issue No. 140, on the occasion of marking the 45th anniversary of the Kultura Journal, a special USB was made available, with all the texts from the numbers 1-137. The web page of the Centre for Studies in Cultural Development contains all the texts ever published in any issue of the Kultura Journal over half a century of its existence.

The Department for Registration of Journals of the Ministry of Education, Science and Technological Development of the Republic of Serbia, the Kultura Journal was registered in 2005 (when categorisation of scientific journals started) marked as category P53. In 2010,it was registered as category M52 in the group of journals for history, art,history, ethnology and archaeology. At the beginning of July 2012, the journal advanced to the category of national interest, by Decision of the Ministry of education, science and technological development of the Republic of Serbia (M51).

Kultura is regularly deposited with the Repository of the National Library of Serbia, and since 2010, it has been included in the Serbian Quotation Index, where the texts published in Kultura can be found in full digital form. As of 2011, the texts i.e. scientific articles, apart from the regular UDK (universal decimal classification) also carry specific DOI (Digital Object Identifier) codes, that allow for their greater visibility and international indexing under international standards. In the meantime,electronic version of the journal was started i.e. the first steps were made towards electronic edition by CEON (Service for monitoring, measuring and valorisation of scientific journals) through Aseestant electronic editing programme. This has contributed to the quality of published articles, as the editorial board now have at their disposal adequate programmes for text checking in terms of correct citation sand listings of references as well as prevention of plagiarism.

Kultura is regularly delivered to the National Library of Serbia in Belgrade, Belgrade City Library,University Library "Svetozar Marković" in Belgrade, Library of Matica Srpska in Novi Sad, Library of the Serbian Academy of Sciences and Arts in Belgrade, Library of the Rectorate of the University of Arts in Belgrade, University Library in Niš and University Library in Kragujevac. The Kultura Journalis regularly received by numerous interested institutions of culture (libraries, theatres, museums, culture centres) as well as individuals. The Journal nurtures professional exchanges with many similar institutions and magazines in the country, region and in Europe (Montenegro, Croatia, Slovenia,Hungary, Bulgaria, Germany, Switzerland and other countries).

In addition to respecting scientific rules and standards for publishing scientific papers, Kultura has not lost the curiosity or the freshness of an avant-garde magazine dealing with both eternal and very actual topics.


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Blade Runner 1982
Blade Runner 1982
The science fiction genre in literature and film has influenced many innovations in technology and user interface design. Many ideas from film and literature have already been put to practice, and many seemingly fantastic technologies and their influences on society are being considered for development in the near future. User interface design in the domain of human machine interaction is an interdisciplinary form that combines art, technology and science. Notable anticipation of tech culture and interface design can be found in the film Blade Runner from 1982, which is set in November 2019. We will compare anticipated technologies and interfaces that are featured in the film with the technologies that we use today, with a brief analysis of the influence they might have had on our society.
Blog as a new media in the PR function in case of BITEF theatre blog
Blog as a new media in the PR function in case of BITEF theatre blog
In the contemporary world most people depend on information communicated via the Internet through websites, emails or blogs, so the traditional relationship between an individual and the media has changed substantially. Whether an organization will progress rapidly, is related not only to its ability to establish a traditional public relations, but also to the question whether this can be accomplished in an online environment. The blog of the Belgrade International Theatre Festival (www.bitef-blog.rs) is the only active blog of institutions and organizations of culture and art in Serbia used to PR purposes, and can therefore serve as a positive example and a model.
Body worlds
Body worlds
The spectacular exhibition Body Worlds (advertised by the slogan 'Phenomenal look at the human-body phenomenon', which the German anatomist Gunther von Hagens used to commercialize his invention of plastination - process for preserving dead bodies which he 'sculpted' by coating them with plastic), is the paradigm for the understanding of objective reality, manifested in the spectacle of placing human corpses in the world of entertainment and show business. Body Worlds is a concretized inversion of life, and the last consequence of Guy Debord's Society of the Spectacle. This exhibition renders visible the ambitions of industrial bio-technology to reduce human specimens to the state that can not endanger the existing order. Body Worlds, materialized in the exhibited plastic, zombified forms, might reveal the truth about the anthropological destiny of the western man, in a ritual that 'liberates' the human body whose death is preserved and celebrated, by the means of the same perverted science that elsewhere, even more profitably, works to destroy life.
Books and education as a means of nazification of Vojvodina Germans
Books and education as a means of nazification of Vojvodina Germans
This paper analyses the book as a means of Nazi indoctrination of Germans in Vojvodina in the 1930s. The paper presents books by Nazi authors that were used as the main literature for ideological indoctrination in the Nazi spirit. Less well-known data are given from the Novi Sad bookstore "Kultura", which specialized in wider scale Nazi literature. The Private German Teachers' School in Novi Vrbas, which was the centre of Nazi propaganda, is a special focus. This is important to mention because future teachers used their position to ideologically guide their students in the Nazi spirit through books. It was published and reported in the Serbian press of that time about the Nazi propaganda that was conducted in the area of the Danube County (Dunavska Banovina). The conclusion of this paper suggests that the books had a huge impact on the nazification of Germans as a Yugoslav minority, at a time when other media (except the press) were hardly present in the national community.
Boom and the new tendencies in Latin American narrative
Boom and the new tendencies in Latin American narrative
The Hispanic American world and its 20th century fertile literary scene brought to the world of literature a powerful voice of a new generation of writers at the beginning of the sixties who created true masterpieces of lasting value and left a unique literary trail. Occurrence of the crisis of the so-called 'boom', whose protagonists were Mario Vargas Lola, Julio Cortázar, Carlos Fuentes and Gabriel Garcia Márquez, created the 'postboom' in the mid 70s. It offered a criticism of previous flows and brought significant changes in the direction of compromised reality, aware of the complex life circumstances of Latin America. In the nineties, this movement was transformed into the 'postmodern' and became interested in the experiment, political violence as an immediate reality, Post vanguard group experience, globalization, mass media and new technologies, which also brought a new approach to the literature. By researching the crisis of literary creativity in the Latin America of the twenty-first century and through exploring a new poetics of Hispanic American writers, this paper will try to point to its ramifications and highlight the new trends, themes and characteristics which formed their own authors, literary critics, scholars and our direct interlocutors.
Branding of countries and nations
Branding of countries and nations
A growing number of countries are beginning to understand the importance and the necessity for country branding and taking care of their global image and reputation. Having realized that a good name and a positive image affect not only the number of tourist arrivals but also the investments, products, award of various sports and cultural events etc, as of lately countries have started addressing these issues more seriously. Special agencies and institutes have been established which use the latest marketing methods and integrated marketing channels for promotion. Governments which strive to rebrand their countries, remodel the image or build a new positive identity of their nation must have a clear vision of what they want to achieve, where the country stands now, where they want it to stand, and must try to integrate all efforts, policies and communications towards the rest of the world. It is with considerable delay that Serbia has understood the real impact of lobbying and engaging lobbyist firms in preparing and passing decisions of significance to the international political scene, and partially due to the delay, it has suffered great economic and political damage over the last decade and a half of its history.
Branko and the fairy
Branko and the fairy
Shaping the national identity in the 19th century led to the constitution of the national pantheon where, in addition to the heroes of the past, were also the heroes of a new era. In the formation, upkeep and expansion of the cult of national heroes, the roles of art and visual culture were very important. The heroes were made known all over the nation through artistic representation. Mass audience did not require a representative art and therefore the possibility of serial and industrial duplication of images of national heroes and important historical events were of particular importance in the construction of a private national identity. As the hero of letters, who distinguished himself in fighting for the Serbian language, Branko Radičević became one of the most celebrated Serbian poets. As Radičević died in Vienna, an essential moment in the process of heroization of this poet was the transfer of his body to Stražilovo, where he was buried and his tomb became a place of memory and pilgrimage. A big public ceremony was organized during the transfer of the body and the funeral, accompanied by the inevitable artistic production of his portraits in various media, intended for mass audiences. Among these works, the greatest popularity came with the painting Branko and the fairy from 1878, which became a patriotic icon and part of the decoration of many houses in Vojvodina. Although it does not belong to representative art in which one can simultaneously monitor the cultivation of the cult of national heroes, Branko and the fairy and its replicas and variants present in the mass media were part of the art and visual culture of the 19th century nationalism. They were in the service of building national consciousness and creation of national entity that was organized and shaped by a set of images of the glorious past, heroes, people and territory. Visually shaped messages of such works reach general public in order to permanently store the hero in the collective consciousness.
Breaking free with Hollywood blockbusters
Breaking free with Hollywood blockbusters
The author explores freedom and love in Baz Luhrmann's movie 'Moulin Rouge'! The author makes parallels between the way in which freedom and love, as basic human capacities, are addressed within the aesthetic framework of the movie, and the role that these capacities play in the Christian (especially Orthodox Christian) anthropology and ontology.
Burning in the 21st century
Burning in the 21st century
The text delves into the so called anti-gender ideology. Anti-gender ideology is a global phenomenon established on a strong resistance to changes in the domain of gender, sexuality and family. Its strategies re-define the notion of subversion, demonstrating that subversion nowadays can also be very conservative.Although anti-gender ideology appears as a cultural form of resistance which regularly evokes religion, the text claims that it works primarily as a political tool, a secular as much as a religious instrument for defining the desirable society of the 21st century. The first part of the text demonstrates the paradoxical, even contradictory articulations of the claims in support of anti-gender ideology. A special emphasis is put on what becomes defined as the non-scientific character of gender, the misuse and abuse of language of gender, and its covert political aspirations which supposedly hide themselves behind the neutrality of science. In the second part of the text, the role of religion, Roman Catholic and Serbian Orthodox religions in particular, is briefly examined. In the last section, I try to demonstrate how gender allowed for an intersection of various oppositions to the rearticulations of the meanings of the right, the human, freedom and equality.
Can siesta survive in XXI century?
Can siesta survive in XXI century?
This article analyses a phenomenon in the Hispanic everyday life - the custom of taking an after-lunch nap, known worldwide as siesta. Etymologically, the word siesta originates from the Latin word sexta [hora] (sixth [hour]) and the custom of siesta comes from The Rule of Saint Benedict. It was Saint Benedict who laid down the rule of quiet time in the afternoon after the sixth hour, in Roman times. The expression sexta hora was used to denominate the noon as the warmest part of the day. La siesta is one of the strongest Spanish traditions, and most probably, one of the easiest to embrace as a foreigner, because it brings a sense of calmness and tranquillity in everyday life. The word siesta can be found in many other languages which shows how popular this custom really is. In this paper we are trying to investigate if this Spanish custom is disappearing due to the busy modern way of life. From the perspective of interculturality, we are interested in the question if having a siesta represents a stereotype, and if this custom is still part of teaching Spanish as a foreign language.
Carnival character of the Yugoslav New Wave
Carnival character of the Yugoslav New Wave
The text analyses those events and features that indicate a specific carnevalesque character of the Yugoslav New Wave scene. Methodologically, the work relies on the Bakhtin's interpretation of carnival literature, holidays and grotesque, and his systematization of its most important characteristics. Bakhtin's statements were practically applied to some of the phenomena which introduced New Wave, and especially festivals, 'Greetings from Zagreb' and 'Greetings from Belgrade'. These festivals were promotion of both - some of the basic characteristics of the New Wave movement, as well as of the arts that will be positioned at the top of the movement (rock music and photography), as the most influential arts. Three specific characteristics of carnival art were presented with 'Greetings'. The first is the actual reality, in which only current news, tendencies and thoughts of contemporary and popular culture are something worth artistic attention. Second is the fact that the New Wave art rely on its own, although beginner's experience, improvisation and free fantasy, and not on historical legacy. The third feature is the use of speaking dialects and jargon (newspaper's clips, news from the daily press, parody of the serious genres, parodic life and art citations). New Wave with its strong presence of music and games, becomes close to the visual performances and especially theatrical- presentational forms that belong to urban, street culture. New Wave, though temporary, becomes, like a carnival, form of life itself.

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