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Editorial Board

Ivo Goldstein, Faculty of Philosophy University of Zagreb, CRO

Erik Gordi, School of Slavonic and East European Studies, University College London, UK

Egidio Ivetić, Universita degli Studi di Padova, ITA

Dušan Janjić, Institute of Social Sciences, SRB

Predrag Matvejević, La Sapienza, ITA.

Anđelka Mihajlov, Public Policy Institute, SRB

Aleksandar Mirković, Eastern Michigan University, US

Marc Pilkington, University of Burgundy, FRA

Ognjen Radonjić, Faculty of Philosophy, University of Belgrade, SRB

Christine Sinapi, CEREN/Burgundy School of Business, Dijon, France

Pritam Singh, Oxford Brookes University, Oxford, UK

Aleksandra Stupar, Faculty of Architecture, University of Belgrade, SRB

Darko Tanasković, Permanent Delegation of the Republic of Serbia to UNESCO, FRA

Faruk Ulgen, Centre de Recherche en Economie de Grenoble and

Faculty of Economics, University of Grenoble Alpes, FRA

Josip Vrandečić, Faculty of Philosophy University of Split, CRO


Editor-in-Chief

Nikola Samardžić, Faculty of Philosophy, University of Belgrade, SRB


Published by

HESPERIAedu, Belgrade, Serbia

Publisher

Zorica Stablović Bulajić
Technical Secretariat

Haris Dajč

Maja Vasiljević (sekretar/secretary)

Ivana Stojanović


Pages

DIGITAL CULTURE IMPACT THE SMES ORGANIZATION BUSINESS OUTCOMES
DIGITAL CULTURE IMPACT THE SMES ORGANIZATION BUSINESS OUTCOMES
Summary/Abstract: As the values of digital culture of an organization should be actionable, distinctive, and linked to results, the aim of the research was to show that the impact of the digital culture on the orga nizational success through its outcome can encourage persistent striving for customer-focused, scalable results. To that purpose there was experimental online research provided in 114 SMEs in Serbia in 2019. Methods used are descriptive statistics, ANOVA test and Pearson’s correlation. Key results support the hypothesis of the paper that the Digital culture with its values, impact, speed, autonomy and openness influences the output of the organization measured through the impact on its factors, agility, collaboration, customer focus, diversity, execution, innovation, and integrity, fast-growing and financial performance. The authors hope that such a system of interrelated values and digitally enabled prac tices can be remarkably effective when management of the orga nization gets it right. The realities of how companies talk a their culture is consistent with a prominent theory that defines organizational culture as a set of norms and values that are wide ly shared and strongly held throughout the organizational output, quality, productivity and safety improvement. The contribution of the paper is the research of the core values of the digital culture in direction to capture the values to the distinctive essence of an organization, providing the clearly link to business outcomes.
Da li proces komodifikacije umetnosti i dizajna narušava kulturni indentitet?
Da li proces komodifikacije umetnosti i dizajna narušava kulturni indentitet?
Summary/Abstract: The art should be considered as skills and abilities of human expression, representing a creative manifest of human behaviour. Art is changing over time as well as its importance in society. The value of art is variable category, which is also suggested by frequent price fluctuations. Differences in cultures and value systems cause such variability. In the 20th and especially in the 21st century, art has been recognized in many developed countries as an area of special (national) significance. Utilization of art in companies business and decision making process has led economists to deal with this fields of research. The inclusion of economic research enabled cash-flow analysis in art and determining its justification of investments. Accordingly, it is necessary to distinguish the state’s influence on art (particularly through institutions and subsidies) and individual decision to engage in it. It is significant contribution of economics in analyzing ideas, their protection and dispersion within society. In this paper, we try to provide insight into theoretical and empirical research that observes art from the economic aspect, and in the light of the creation of a cultural identity that communicates with other groups (as well as with rising tourism trends). William Baumol and Mark Blaug gave the greatest theoretical contributions in this domain. The created theoretical basis gave an incentive to the expansion of economic studies of art starting from 1980. Bonding of art and economy contributed to the creation of Economics of Art as a specific discipline .For the purpose of the research, historical and comparative methods have been used. The continuity of observing phenomena and the possibility of their comparison is something that helps us to understand the economic outcome of art in different economic systems. The aim of this research is to demonstrate the extent to which human behavior shaped by institutions (formal and non-formal) supports and promotes the development of culture and art. Reviewing existing literature and showing case studies, we can contribute to a better understanding of this complex economic problematic.
Da li proces komodifikacije umetnosti i dizajna narušava kulturni indentitet?
Da li proces komodifikacije umetnosti i dizajna narušava kulturni indentitet?
Summary/Abstract: The art should be considered as skills and abilities of human expression, representing a creative manifest of human behaviour. Art is changing over time as well as its importance in society. The value of art is variable category, which is also suggested by frequent price fluctuations. Differences in cultures and value systems cause such variability. In the 20th and especially in the 21st century, art has been recognized in many developed countries as an area of special (national) significance. Utilization of art in companies business and decision making process has led economists to deal with this fields of research. The inclusion of economic research enabled cash-flow analysis in art and determining its justification of investments. Accordingly, it is necessary to distinguish the state’s influence on art (particularly through institutions and subsidies) and individual decision to engage in it. It is significant contribution of economics in analyzing ideas, their protection and dispersion within society. In this paper, we try to provide insight into theoretical and empirical research that observes art from the economic aspect, and in the light of the creation of a cultural identity that communicates with other groups (as well as with rising tourism trends). William Baumol and Mark Blaug gave the greatest theoretical contributions in this domain. The created theoretical basis gave an incentive to the expansion of economic studies of art starting from 1980. Bonding of art and economy contributed to the creation of Economics of Art as a specific discipline .For the purpose of the research, historical and comparative methods have been used. The continuity of observing phenomena and the possibility of their comparison is something that helps us to understand the economic outcome of art in different economic systems. The aim of this research is to demonstrate the extent to which human behavior shaped by institutions (formal and non-formal) supports and promotes the development of culture and art. Reviewing existing literature and showing case studies, we can contribute to a better understanding of this complex economic problematic.
Determinants of Bank Profitability
Determinants of Bank Profitability
Summary/Abstract: Although the Serbian banking sector has not suffered major consequences of the latest global economic crisis, profitability of most banks, as well as the sector as a whole is at a very low level, especially since 2011. The aim of this paper is to identify the main factors which affect the profitability of commercial banks in the Serbian banking sector. Also, different theories of commercial bank profitability are presented, as well as results of empirical research. The methodology of research is based on an econometric panel data analysis. The analyzed sample consists of 28 commercial banks, while the observed period includes 2008–2013. The dependent variable in the model representing bank profitability is return on equity (ROE), while explanatory variables include a list of bank-specific and countryspecific indicators.
Doprinos obrazovanja kvalitetu životne sredine
Doprinos obrazovanja kvalitetu životne sredine
Summary/Abstract: Final year students of the College of Professional Studies - Belgrade Polytechnics have been conducting the professional research projects for several years, with the aim of contributing to a better environment of the City of Belgrade. The goal of these projects, is to raise awareness of citizens, and point to the current environmental problems at the local level, as well as, to point the way of resolving them. Following research projects had been undertaken over the past five years: Belgrade citizens’ attitudes towards recycling (2008), Attitudes of school kids from Palilula schools about waste with focus on electrical and electronic waste (2009), Readiness of Belgrade citizens for acceptance of implementation of new waste management methods (2010), Research on handling of unusable medicines, with the proposal for improvement of current measures for disposal of such waste (2011), School kids attitudes towards the state of the environment in Belgrade and suggestions for improvement of it (2012). Students of the Department of Design participated in some of these projects, and significantly contributed, with their solutions, to visualization of researched matter. The most interesting results of these studies are presented in this paper.
Džon Majnard Kejnz - Renesansa Opšte teorije
Džon Majnard Kejnz - Renesansa Opšte teorije
Summary/Abstract: After the three decades of marginalization of the economic thought of the great English economist John Maynard Keynes, his theoretical insights are again in the spotlight. Similarly to the times of the Great Depression, this is the result of necessity. Unfortunately, the world is once more struggling with a major crisis. The aim of this paper is to present, in a brief manner, Keynes’s most important work, The General Theory of Employment, Interest and Money, to the scientific community and to show the reasons for its relevance today.
Ego i alteri
Ego i alteri
Summary/Abstract: The paper tries to reconstruct the personal support networks supported on which mothers in Serbia reckon on. Personal support networks have found in the focus of the analysis because of its importance within the whole range of different aspects of everyday reality that directly influence the ability of the person in the focus of the analysis to adapt to the various environmental challenges and to respond to them. The analysis was carried out by the method of network analysis (Agneessens, Waege i Lievens 2006; Hlebec i Kogovšek 2013). The instrument is divided into three sections that relate to the provision of different types of support: (a) emotional, (b) instrumental and (c) social. On the basis of the collected data we were created models of personal social networks that the actors/respondents establish with the alters. Based on the analysis of the grouping according to the different characteristics of the respondents, we distinguished those who showed the greatest and most obvious differences: (a) the level of education, (b) the number of children, and (c) the age of respondents during the birth of the first child. The presented analysis shows that women/mothers in Serbia mainly rely on: (a) other women, most often to their mothers and best friends, and then sisters, daughters, mothers-in-law, friends and neighbors; (b) Generally speaking, the list of alters to which women most often rely on shows that they are mainly members of their families, more often primary families (mothers, sisters, daughters, fathers, brothers, sons), and considerably less members of the partner’s family (mothers-in-law ) or persons outside the family (neighbors); (c) irrespective of the relevant differences between respondents (such as the level of education, the number of children or the age at the time of the birth of the first child), mothers receive the support from the same and/or similar alters. This is confirmed by the findings that testify of a similar structure of support networks in all groups of respondents that were the subject of the analysis. In general, the analysis indicates the existence of a tenacious pattern that points to the relative stability of the structure of personal support networks that very little vary in relation to education, the number of children, and the age of respondents in the moment of birth of their first child.
Eko-kulturni turizam i njegov doprinos održivosti nasleđa
Eko-kulturni turizam i njegov doprinos održivosti nasleđa
Summary/Abstract: Eco-cultural tourism as a phenomenon in the research for the needs of PhD thesis arose as a logical cross-sectoral, cross-departmental, interdisciplinary initiator and clamp, which can provide sustainable development of protected areas, with optimal management of natural and cultural heritage, with the aim to create additional value. In the assumed specific spatial boundaries of protected areas, there are common goods - heritage, which is an inseparable part of the protected areas (including urban and rural areas). At the same time, these goods are determined by the temporal and spatial dimension by the interaction of man and nature, and cultural and natural landscapes (which are characterized by its particularities).The subject of research of the doctoral dissertation is a comprehensive, interdisciplinary contribution of eco-cultural tourism to sustainable development of protected areas with associated natural and cultural heritage. The main objective of the research is to enforce testing and screening of opportunities for development of this specific type of tourism, and its contribution to sustainable development of the protected areas and associated heritage. It is based on previous researches, studies and also on the basis of a comparative analysis of all the relevant theories that connect alternative forms of tourism in eco-cultural tourism.
Eko-kulturni turizam i njegov doprinos održivosti nasleđa
Eko-kulturni turizam i njegov doprinos održivosti nasleđa
Summary/Abstract: Eco-cultural tourism as a phenomenon in the research for the needs of PhD thesis arose as a logical cross-sectoral, cross-departmental, interdisciplinary initiator and clamp, which can provide sustainable development of protected areas, with optimal management of natural and cultural heritage, with the aim to create additional value. In the assumed specific spatial boundaries of protected areas, there are common goods - heritage, which is an inseparable part of the protected areas (including urban and rural areas). At the same time, these goods are determined by the temporal and spatial dimension by the interaction of man and nature, and cultural and natural landscapes (which are characterized by its particularities).The subject of research of the doctoral dissertation is a comprehensive, interdisciplinary contribution of eco-cultural tourism to sustainable development of protected areas with associated natural and cultural heritage. The main objective of the research is to enforce testing and screening of opportunities for development of this specific type of tourism, and its contribution to sustainable development of the protected areas and associated heritage. It is based on previous researches, studies and also on the basis of a comparative analysis of all the relevant theories that connect alternative forms of tourism in eco-cultural tourism.
Ekološka svest građana Bora
Ekološka svest građana Bora
Summary/Abstract: This paper presents some of the most important results of a Bor`s citizens survey about the preparation of the revised LEAP in 2013., who indicated that there has been a significant change in attitudes toward major environmental problems and the ways of addressing them. The survey has showed that the ecological awareness of Bor `s citizens is important factor in solving ecological problems and is therefore included within the LEAP. It`s further strengthening is defined as one of the priorities of environmental policy in the future.
Ekonomska diplomatija Srbije u funkciji artikulacije ekonomske saradnje i njeno moguće unapređenje
Ekonomska diplomatija Srbije u funkciji artikulacije ekonomske saradnje i njeno moguće unapređenje
Summary/Abstract: In this paper the contemporary economic diplomacy of the Republic of Serbia was analysed. Special attention is devoted to the analysis of actors, coordination and organizational aspects. After that, two widely accepted models of economic diplomacy were researched: the Anglo-Saxon and French, as well as the Slovenian model. The aim of the research is to determine the characteristics economic diplomacy model of the Republic of Serbia and identify key elements for its improvement and enhancement of international economic cooperation of Serbia. The research consists of the following methods: surveys, interviews and comparison. Comparing the French and Anglo-Saxon model of economic diplomacy, researching the actors of economic diplomacy of the Republic of Serbia (surveys and interviews) and analysing the institutional organization of the economic diplomacy of the Republic of Serbia the key elements for improving the model of economic diplomacy of the Republic of Serbia were determined. Namely, the survey results indicate that in Serbia there is an inefficient model of economic diplomacy, as a consequence of inapporopriate organizational structure, inadequate coordination and overlapping of responsibilities between of economic diplomacy actor, legal uncertainty as well as the result of not taking into account the needs of the real sector. Based on survey results, it was concluded that, in order to promote international economic cooperation of Serbia, it is needs to implement the Anglo-Saxon model of economic diplomacy and create a more efficient institutional coordinator of ED actors, establish a sector of economic diplomacy in MFA, create and implement a strategy for the development of economic diplomacy Serbia, minimize overlapping of ED actors jurisdiction and strengthen the independence and transparency of the judicial system of the Republic of Serbia.

Pages